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conscious fashion

La Totfe2 El Shams’ Mariam El Khosht Challenges TV Beauty Standards in Her New Role

in Beauty/Meet by

We may be starting to get to know her as Shahira, since the beginning of Ramadan we’ve been slowly getting hooked to her character’s presence and charisma in one of Ramadan’s most prominent TV series “La Totfe2 El Shams”.  Her natural look accompanied with her natural acting skills, have helped her win a place in our…

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5 Ethical Egyptian Fashion Brands to Change Your Mind and Closet

in Live by

As things become ever more disposable in our consumer based world, it’s easy to lose sight of the value in handmade and locally produced goods. These items often get overshadowed by larger, cheaper brand names or high end status symbols. The truth is, you can buy locally sourced, produced and ethical fashion brands right here,…

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