This talented artist and business owner left her 9-5 job to pursue her passion to exhibit her fine art more often and explore her creativity to bring us not one but two amazing brands that I bet you’ve seen before. Deena Fadel is the owner of Joud Home and Tamara Fabrics. She loves putting her artwork into practical items you can use in everyday life.

What do you do consistently for time management?

I attempt to write a daily task list, what confused me in the past is that the task list was always related to work only, therefore everything else would crash in the middle. So, every morning I write my list and split it into 3 parts. One for work tasks,  one for personal tasks and an art task list. I have to do this if I want to juggle being a businesswoman, an artist, a mum, and a writer.

I also used to try and do everything every day and realized it’s a total mess. So, now I usually dedicate days for the office, days for painting in my studio, and a day where matters are more random. It sounds clearer than it is, life is still rather messy with having to take care of 2 kids in the midst of all this, yet at least the mess is within boundaries.

I used to dedicate a couple of hours every week to read. But, I soon realized it’s a priority in my life, therefore, it is now part of my daily schedule. The books I read are usually the doors to set my day, week and life in the right direction. So Praying, reading, as well as the obvious other basics, have become necessities in my day.


What is one resource you wish you knew about when you were starting out?

It’s not really a resource, although I always knew in my heart that I was guided by God, and so many matters passed by miraculously. Yet, I wish I had put even more faith that everything will turn out just fine when I was starting out. I wish I believed more that everything does happen at the right time.

As Steve Jobs used to say “The dots only connect backward” it’s only after some time that you can look back and make sense of the whole story, sometimes we get frustrated that we are unable to see the whole scenario.


What’s the best career advice anyone has ever given you?

It’s very hard to state one, here are a few.

Warrant Buffet: “The Best investment you can make is an investment in yourself, the more you learn, the more you earn”

I love continuously developing myself and taking courses, I hope I will always be a learner

Steve Jobs: “Have the courage to follow your heart and intuition” I only followed my heart, I didn’t know any other way.

Richard Branson: “Screw it, just do it.” That was the name of the book he wrote that gave me the courage to just jump in the deep end every time my fear held me back.


What do you do to motivate yourself when you feel like giving up?

I’ve felt like giving up many times in the past, every time that happened, I tried to empower myself. I believe that nothing is impossible, and remind myself that it was normal as an entrepreneur to go through this phase. I think now after 8 years I’ve matured a lot, so I may not get the feeling of giving up any more. I may get the feeling of moving on and starting something new. I feel every entrepreneur is entitled to think of endless ideas. You could be doing something one day and the next day you get a calling to do something completely different, I always like following my inner voice.

What is the one advice you’d give someone who decided to leave their current career and pursue their dream business idea?


Prepare yourself to start the journey if you feel deep within your heart that it is what you’re meant to do. Never stay in a job where you feel demotivated and feel like your wings are much larger than the space you’re in. You deserve to fly and express all your dreams.

However, it’s important to know that it’s not easy. It often seems very appealing on the outside, but the beginning of any business as Brian Tracey says is like a plane taking off, it needs so much energy in the beginning, that first gear, that first push, then you may hover in the air as everything is settled. You may need to start as a one-man show due to financial reasons. But, as soon as you can put a team together because as most entrepreneurs you’ll always be bursting with ideas. You need to keep your energy levels high, and preferably not be run down by doing every single task yourself.

Finally, I’ll leave you with one of my favorite quotes,

Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars and change the world” – Harriet Tubman


Photographer: Khaled Marzouk

MUA: Christine Khayat