The problem with marketing is, when sugar-filled products are marketed to the people as “healthy,” “low-fat” and “natural” a lot of people fall for this marketing trap and end up buying carts full of products that they think are healthy, or at least better options, when the reality is that they’re just buying regular over-processed, sugar-filled products that are wittingly branded.
Most times, when a product is labeled as “low-fat,” to compensate for the fat reduction they increase the sugar. So you’re not really picking up a healthier option, you’re just being made to believe that you are. It’s just the same when a product is said to be “made with real fruit” does not guarantee at all that it made with real healthy fruit, or fruit at all for that matter.
On average, as a healthy adult you should aim for a maximum of 20 grams of sugar per day. Here is the amount of sugar in one serving of each of these products that are marketed as “healthy”, to give you a clear image as to the amounts of sugar (among many processed ingredients) you’re actually consuming.
Digestive Light Biscuit
Flour (60%) (Wheat Flour, Calcium, Iron, Niacin, Thiamin), Sugar, Wholemeal Wheat Flour (13%), Vegetable Oil (Sunflower), Glucose-Fructose Syrup, Raising Agents (Sodium Bicarbonate, Malic Acid), Emulsifier (E472e), Salt
The word “Light” is in no way synonymous with healthy. These biscuits contain the same ingredients as the regular biscuits, with a difference of 1g less fat. While it may be a better option to regular, the amount of sugar, additives and chemicals definitely make it unhealthy.
Nestle Fitness Cereal
Cereal Grains (Whole Grain Wheat, Rice), Sugar, Partially Inverted Brown Sugar Syrup, Barley Malt Extract, Salt, Glucose Syrup, Acidity regulator: Trisodium Phosphate, Antioxidant: Tocopherols. No artificial sweetners.
This is what 1 serving of 40g of cereal looks like. This is half than what an average person usually pours into their bowl, meaning that twice this amount is already over your daily sugar limit.
JIF “Natural” peanut butter
Peanuts, Sugar, Palm Oil, contains 2% or less of: Salt, Molasses
This is a very tricky one. When you see two jars at the supermarket one normal and one “natural” you assume that the natural is healthy. Look at their ingredients, and they’re pretty much the same ingredients. Palm Oil is one of the worst ingredients to find in foods, combined with sugar and this becomes a completely unhealthy product.
Flavored Quacker Oats
Ingredients: (For Peach & Crea, Flavor)
Whole Grain Rolled Oats, Sugar, Creaming Agent (Maltodextrin, Partially Hydrogenated Soybean Oil, Corn Syrup Solids, Whey, Sodium Caseinate, Sugar, Dipotassium Phosphate, Mono And Diglycerides, Artificial Color, Salt, Soy Lecithin, Artificial Flavor), Flavored And Colored Fruit Pieces (Dehydrated Apples [Treated With Sodium Sulfite To Promote Color Retention], Artificial Peach Flavor, Citric acid, Annatto Color), Salt, Calcium Carbonate, Guar Gum, Oat Flour, Artificial Flavor, Niacinamide, Reduced Iron, Vitamin A Palmitate, Pyridoxine Hydrochloride, Riboflavin, Thiamin Mononitrate, Folic Acid.
To begin with, the peach in the ‘Peach & Cream Flavor’ is actually made out of highly processed dehydrates apples as well as artificial flavors and some more artificial peach flavor. So no real fruits. The Oatmeal is lost within the abundance of sugar and chemicals in this packet. Unfortunately the words “heart healthy” is a huge trick as all these ingredients are actually not good for your heart and the product is truly misleading.
Again, the word ‘light’ often tricks us into thinking what we’re buying is better for us. To make mayonnaise ‘light’ even more ingredients are added to make up for the “less fat” or “less sodium” that is being promoted. The end product then becomes even more processed than the original. Bottom line is, if Nutella was marketed as “light” would it make it any more healthier? No. The same rule should apply to all other products.