A child psychologist, parent coach and a mother of 2, Diab's passion for child psychology was sparked early on, through her previous volunteer work in orphanages where she dealt with children with autism and other developmental disorders. Having graduated a year early with a business and psychology degree from the American University in Cairo, she started applying abroad for a Master’s degree in child psychology. After completing her degree, she then decided to specialize in a discipline that would allow her to focus on the parent and the child, and guide both parents, teachers and caregivers on how to incorporate positive discipline in the home, classroom and institutions.