IRIS is a Cairo-based smart and sassy boutique agency specializing in Content PR. Founded by Nermine Amer and Fatima Arafa, a highly motivated duo who are committed to using the power of communication to build better businesses and accelerate their growth, IRIS offers tailored services to meet communication needs of all shapes, sizes and budgets. The work involves developing compelling and relatable content for brands with the objective of increasing awareness, building audience interaction and telling the brand’s story more effectively.