For a parent, nothing is more important than ensuring your children get the best, because you know they deserve the best. Although as our babies grow, we find that giving them what they need can be more difficult in some phases than others.


Still, parents do their best to provide for their kids with the best they find in terms of education, products and necessities. When it comes to skincare, it’s no secret that parents everywhere have always seen Johnson’s as the brand to trust for their kids. Their products have always been there for us for the last 125 years.


Johnson curated their new products in a way that makes them 96% natural, and they don’t add sulfate, dyes, or parabens, either. Their products are gentle and highly suitable for healthy baby skin. One thing we though that not parent knew is that Johnsons actually curates products that can suit your baby in every single stage of their life.



This is How Johnson Helps Your Baby in Every Stage of Their Life



Newborns have very soft skin. It’s 30% thinner than yours, and it dehydrates faster. This is why we need to be very careful when we choose our babies’ shampoo, diapers, and skincare products.


Johnson’s new Cottontouch products come through for our babies’ health. This new set of shampoo, wash, and face and body lotion will help you make sure that your baby is clean and moisturized.


Cottontouch products are made of real cotton, they are ultra-light and their pH levels are tuned for your baby’s soft skin. The great thing is that it’s actually safe for you to use Cottontouch products on your baby the moment they’re born.


Toddlers and Kids


After a while, your babies grow up and they move around and explore the world. Their skin and hair are still growing, and they need healthy nutrients to support that growth.


The new Johnson products can safely keep their skin moisturized, and help strengthen, grow, and untangle their hair. All while being ultra gentle on their skin.




Turns out that even when we grow up, Johnson’s job isn’t done.


As we grow older, we realize the importance of skincare. And as we all know, we need to choose natural products for our skin and stay away from products with heavy chemicals that can cause many downsides.


If you want your skin to be as soft as a baby’s skin, using Johnson’s baby products is your best bet! They are perfect for our skin. 96% of their ingredients are natural, and they have the gentles touch. For example, Jonson’s baby oil can moisturize your skin and give it a glowy appearance without causing harmful side-effects.


That’s not all. Even you can use Cottontouch Wipes to remove your makeup!


So, Johnson’s new 96% natural baby products can help you on your skincare journey just as well as it can help your baby’s. After all, you probably won’t find a better baby oil than the one your grandparents probably used as babies?


Every choice we make makes a difference and that’s even more true for when it comes to our kids, so we urge you to always  #CHOOSEgentle.



Now send this to everyone you know who has kids and let them know that Johnson’s can cater for their newborns and themselves as well!