It’s no secret that Glow smoothies are a big part of the TDC life here at the office. However, what you probably don’t know is the woman crush we have on the co-founder of the brand Amina Rashad. We were beyond impressed at how Amina started Glow from scratch, revolutionized people’s perception of smoothies in Egypt and all at the age of 42. Here’s Amina’s advice to women wanting to start their own business, no matter their age.
In my case, I found a topic I’m passionate about and invested time and money to research about it more. I joined the Institute for Integrative Nutrition (IIN) and indulged in the whole topic and immersed myself in all the information I could find regarding healing with nutrition. It doesn’t matter how old you are, you can always start from scratch. I was 42 when I joined the institute.
The biggest challenge was realizing that I can’t do it all alone. There are so many aspects regarding starting a business. GLOW smoothies started as an idea and quickly with the help of my partners we started pushing it forward. I had the nutritional knowledge, and my other partners had the business, finance, IT and industrial knowledge. And that’s why it worked.
Thank God, I wouldn’t change a thing. This project was born out of good intentions which are to spread health and wellness and that’s why it’s so unique.
The best business advice I have been given is to always stay focused. Concentrate on your business and how to develop it and don’t get distracted by other competitors and definitely don’t be discouraged by pessimists.
The worst advice I have been given is to include unhealthy options on our menu. It was to broaden our reach. But I believe you must stay focused and true to your brand to attract the right customer that will stay with you over time because they trust your product.
My advice is to hire people with passion. Always choose employees with the right character and don’t be blinded by credentials. The character is what’s most important. Also choose your partners carefully. Make sure they share your same values and ethics.
If by some wild chance that you’ve been living under a rock and don’t know what Glow smoothies are here are a couple of articles to get you started.