Women often ask me, “Are drug-store makeup products more harmful than high-end ones? Does the price tag entail that the product will perform better and yield better results?” Well, let me honestly tell you that this is a myth.
Think of the different makeup brands as an average car versus a high-end one. Let us agree that they will both drive you to the same spot you want to go to. The only difference between both cars is just the experience. The expensive car will be more luxurious, a spacious interior, more stylish, with better A/C and an amazing sound system. This is the same with expensive makeup. The luxurious feel you have in an expensive car is merely translated to a luxurious bottle, with a velvet box, an exotic looking cap and probably a sales person wearing a black suit in a very fancy shop.
Drugstore products like Maybelline, Revlon, Rimmel, Gosh, as well as mid-range priced products like Too Faced, Smashbox, Bare Minerals, Benefit, Urban Decay, MAC and Bobbi Brown are all just as good as high-end Dior, Guerlain, Yves Saint Laurent and Chanel, if not better.
Remember, the same company that sells Toyota also sells Lexus, and the same company sold Chanel also sold Bourjois. Shocking, right? It’s all a matter of different clients with different mindsets and all companies are marketing to reach and satisfy all different genres of consumers.
Let me share some of the best product comparisons of high-end brands with their more affordable equals, to keep you feeling beautiful and your wallet full:
- Giorgio Armani Face Fabric for 500LE vs. L’Oréal Infallible 24-hour matte foundation for around 180LE
- YSL Touche Eclat Highlighter for 350LE vs. Lumi Highlighter by L’Oréal for 120 LE
- Lancôme Hypnose Mascara for 400LE vs. Benefit They’re Real Mascara 200LE
- Guerlain Terracotta Bronzer for 450LE vs. NYX Terracotta Bronzer for 80LE
- Marc Jacobs Colored Eyeliner for 219LE vs. Bourjois Club Contour colored eyeliners for 80LE
- Chanel Red Lipstick for 500LE vs. MAC Red Lipstick for 200LE
- Dior BB Cream for 500LE vs. Benefit BB Cream Big Easy for 270LE
- Chanel Concealer for 300LE vs. Maybelline Fit Concealer for 120LE
- Chanel Nail Polishes for 200LE vs. Essie, O.P.I around 80LE
Please note that this does not apply to skin care. In fact, as the price tag increases, the chemical composition, ingredients and overall effect go up the scale. Expensive skincare lines do what they promise, and are indeed very effective treatments.