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fashion

Nada Marzouk Goes Global With Local Brands

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Nada Marzouk Goes Global With Local Brands

Are you a fan of online shopping? This young entrepreneur didn’t only make it easy for us, but she also took Egyptian designs global. Want to know how? Meet the founder of Authentique, Nada Marzouk. Nada’s technological background helped her find a niche in the Canadian market and establish her own online concept store selling original…

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An Egyptian Body-Positive Blogger Talks Confidence, Body Positivity & Self Love

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An Egyptian Body-Positive Blogger Talks Confidence, Body Positivity & Self Love

It’s no lie that there is lots of emphasis on self-love nowadays. There is, however, one industry which pays little to no attention to that concept- the fashion industry. We talked to one of Egypt’s uprising plus-size fashion bloggers, Macrina Raymond, to get her view on the matter and much more. So, tell us a…

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15 Local Jewelers You Need to Follow On Instagram

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15 Local Jewelers You Need to Follow On Instagram

They always say that “diamonds are a girl’s best friend.” In our opinion, the statement stands to be true because no outfit is complete without some well-picked accessories. We have rounded up a list of our favourite local jewellery-makers that everyone needs to know about:   Sandbox This brand makes art wearable with unusual yet…

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#ShopLocal : 8 Knitwear Brands Worth Checking Out

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#ShopLocal : 8 Knitwear Brands Worth Checking Out

It’s official: BRRR-season is upon us and stocking up on knitwear is on everyone’s to-do list. Since the local fashion scene has been flourishing with creative designers and great quality products, we thought we would gather up local knitwear labels that have caught our attention. Kaprun Knits A post shared by @kaprun_knits on Feb 11,…

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8 Online Black Friday Deals You Don’t Want To Miss

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8 Online Black Friday Deals You Don't Want To Miss

Two words that would bring any shopaholic immeasurable joy are “Black” and “Friday” strung together to form the name of the day of the biggest sales of the year. In this day and age, we thankfully do not have to physically go out, get stuck in traffic and circle around for hours to find a…

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This Timeless Babywear Brand Knows How to Style Your Little Girl

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This Timeless Babywear Brand Knows How to Style Your Little Girl

They always say that ‘necessity is the mother of invention,’ and Heba Gabaly is a perfect example of why that saying is pretty much on point. We sat down with the young mom to know all about her busy life as an entrepreneur, designer, and mother. When did you decide to become a fashion designer?…

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Fall Outfit Ideas That Flatter Every Body Type

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Fall Outfit Ideas That Flatter Every Body Type

Fashion: it is for everyone, no matter what shape, size, or height they are. Wanting to break the myth about the existence of one perfect body type, we decided to launch a new series of fashion features where we will be rocking the hottest new fashion trends knowing that our diverse bodies are strong, healthy…

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5 Fashion Brands in Egypt That Are Stylishly Saving The Environment

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5 Fashion Brands in Egypt That Are Stylishly Saving The Environment

Being eco-friendly is about the many ways, little or big, that you can help reduce your carbon footprint on our planet. We all know the usual ways, less meat, reduced energy consumption, … but one way that tends to be overlooked is the clothes that we wear. Reducing your carbon footprint means wearing clothes that…

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Egyptian Influencers: Can They Be Trusted?

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Egyptian Influencers: Can They Be Trusted?

Everywhere we go, in every area of our life, we are bombarded with so many different products. There are a thousand types of food (vegan, organic, gluten-free, light, “authentic”, locally-sourced, you name it!), so many clothes’ brands and God knows how many shoe styles. And it’s not just things, but services too! Amidst this excess…

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The Most Stylish Ramadan Wardrobe Staples

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The Most Stylish Ramadan Wardrobe Staples

Ramadan is one of the most anticipated months in the Arab world, where family and friends meet over iftar and suhoor. So, take the opportunity this year to add a twist to your style to match the holy month. I know getting dressed for Ramadan gatherings can be very stressful, but look at the bright…

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Top Post-Pregnancy Fashion Picks

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Top Post-Pregnancy Fashion Picks

Congratulations on your new baby and becoming a mom! Becoming a mom is one of the most exciting (and confusing) times in a woman’s life. If you just gave birth, your wardrobe is probably the last thing that you are thinking of right now. What you’re actually thinking of are the baby’s wardrobe, feeding bottles,…

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