Cairo, Egypt,
March 4, 2020

The Women Economic Forum (WEF) launched its 35th edition today with the participation of 700 attendees from 75 countries. The two-day WEF is taking place in Egypt for the first time, under the auspices of President Abdel Fattah El-Sisi, and is organized by the National Council for Women (NCW) in partnership with The Worx.

The opening ceremony was attended by Dr. Maya Morsi, head of the NCW, and Dr. Harbeen Arora, Head of the All Women League (ALL), and six female ministers – namely Nabila Makram, Minister of Immigration and Egyptian Expatriates Affairs, Dr. Hala Al Saeed, Minister of Planning and Economic Development, Dr. Rania Al Mashat, Minister of International Cooperation, Dr. Yassmin Fouad, Minister of Environment, Dr. Neveen Gamea, Minister of Trade and Industry and Dr. Neveen El-Qabbag, Minister of Social Solidarity – and Mrs. Nemat Khalil, CEO of The Worx, along with a large number of businesswomen and entrepreneurs from around the world.

In her opening speech, Morsy welcomed Arora and all the women who came from around the world to attend the forum in Egypt, noting that this is the first time the event is organized outside of India. Moreover, being held under the auspices of El-Sisi asserts the fact that Egyptian women are witnessing their “golden age” with the empowerment of the country’s leadership that believes in the importance of women’s role in society, reflected in hosting important international events such as this one.

She also affirmed the importance of the forum as a great opportunity for women entrepreneurs from around the world to gather and discuss opportunities and networks, aiming at more economic empowerment for women. The WEF is also considered a very important platform to share experiences on a number of common issues concerning economic empowerment for women. This will lead to opening new possibilities towards more involvement and empowerment to women in the economic realm.

In her speech, Arora said: “I did not expect this massive success of the forum. This is the first time we move the WEF from India to another country, and this shows how much I respect and appreciate Egypt. I was met here with a lot of hospitality and keenness and enjoyed the great atmosphere. I see a new Egypt, with a lot of ongoing development under the leadership of President Abdel Fattah El-Sisi, who is taking giant leaps to restore Egypt’s true place in the international arena. The forum taking place here means that eyes need to be in Egypt. The gathering of this number of attendees, scientists, intellectuals and inspirational figures will definitely result in a fruitful collaboration. I hope the world would join us in celebrating this magical place; Egypt enjoys unmatched charms.”

Khalil said: “It was a big honor to organize the WEF. We are proud to show women’s strong position in the Egyptian economy. The attendees got a chance to meet some of the WEF’s large network of 150,000 women from around the globe. We hope this event is a chance to show Egypt’s beauty and win over more admirers to the country.”

The forum witnessed the participation of 700 international businesswomen, entrepreneurs, and public figures, including Neerja Birla, Founder, and Chairman of Aditya Birla Education, Dr. Bina Modi, CEO of Modi Enterprises, an Indian business group worth USD 2.8 billion, Mike Whitfield, CEO of Nissan South Africa and Managing Director of Nissan Egypt, and Ravinder Pal Singh, a technology leader and owner of 17 patents.

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About the Worx:

The Worx is a full-service event management consultancy based in Cairo. It is a woman-led company, which was founded by Neamat Khalil and Mai Salama.

Neamat has over 16 years of combined expertise in the events management and planning industry and got her master’s degree in event management from Leads Beckett University, UK and Mai Salama, the advertising guru who has 18 years of experience in advertising, marketing, and communication.

Driven with their passion for events and business and inspired by their lifetime experience their objective is to form a unique, inspiring approach to the event industry in Egypt.

The Worx specializes in building platforms, content formulation, management, and strategic consultancy. Meeting their vision of raising the bar for managing events, conferences, and exhibitions, they initiated Creative Industry Summit, Nu Digital Awards, and E-sports Summit and the company behind bringing the Global Platform, Women Economic Forum to Egypt. They also work with the World Youth Forum, where they manage the content starting from formulation to speakers’ management throughout their entire experience. Finally, they are the Egypt office and Official Representatives of Cannes Lions, the Global Festival of Creativity.


About Women Economic Forum

The Women Economic Forum (WEF) is an international platform enabling women and leaders from all walks of life worldwide to expand business opportunities and enhance personal influence through networking across borders while being inspired by some of the world’s most successful entrepreneurs, authors, thought leaders and celebrities. The WEF is part of the global network ALL Ladies League (ALL).