Being a successful makeup artist in our day and age seems to be getting harder. So many people love to do makeup and it’s so hard to find your niche, distinguish yourself among the rest and build a name for yourself. That’s why we have the talented Lobna Hossam professional self-taught makeup artist from Makeup By Lobna Hossam to help you find the way you can make a living following your passion for makeup.

Do I have to get certified to become a successful makeup artist or can I make it when I am self-taught?

Of course not. Makeup is an art. You don’t need to go to art school to be an artist. It’s a beautiful way to express yourself.
There is a lot of successful makeup artists out there in the world who are purely self-taught. It just takes lots of practice, dedication, time and of course passion! You can take a course if you like but it won’t determine your future success. Only your skills and hardcore will to succeed can determine that.

How much makeup do I need to start with as a makeup artist?

You definitely need a variety of makeup to start with to be able to work on every client that you get. But if you’re smart about it, you don’t have to spend a ton of money to start as a makeup artist. Your biggest spending will probably be on a high-quality foundation, and because everyone’s skin tone is different, you’ll find yourself needing a lot. However, if you are on a tight budget, you can get away with 5 foundation shades and try to mix them to get to shades that are in between.
Also, palettes are your best friend, and I’m not just talking eye shadow here.  There are foundation, concealer and even lipstick palettes that will save you money and space in your makeup kit. Once you keep advancing you’ll need different types of foundation for different skin types.
  • Matt foundations are preferable  for oily/combination skin
  • Dewy foundations are idle for normal/ dry skin

Your makeup artist starter kit can look something like this:

  • High-quality foundation shades
  • Translucent powder
  • Highlight palette
  • Setting spray
  • Concealer palette
  • Lipstick Palette
  • Contour Palette
  • Brow products ( eyebrow pencil or pomade/brow mascara/ brow powder)
  • Eye shadow Palettes ( neutral + color +shimmer)
  • Eye primer
  • Mascara (preferably waterproof)
  • Lashes
  • One makeup brush set
  • Makeup sponges

How can I distinguish my self in such a competitive industry?

Every makeup artist has their own style and their own technique to what they see as flawless. In the end, it’s all about what the client wants and prefers. My style personally is natural glam. I prefer not to change my clients’ features with full coverage makeup and heavy contour. I just enhance her God-given features, unless she specifically wants something else. Like I said every MUA has their own style. Here’s the funny thing about the makeup world. There is a niche for everybody. If your style is more on the fuller coverage, you’ll find clients in that niche. If you prefer simple and natural makeup, you’ll find clients in that niche as well, and so on.
Choosing a style is easy. Just express yourself and always create what you think is beautiful. The makeup world is competitive but it’s not a dog eat dog world. They support each other more than you think, because like I said there is a client for each style of makeup.

How do I put a price on my time, and not undercharge or overcharge my clients?

Pricing sometimes depends on where you work. If you work at a high-end makeup store as their makeup artist you will get paid by the hour. If you are a freelance makeup artist. You get paid per client based on your different package deals. In Egypt, the packages usually are soirée, engagement, and bridal. All packages are priced with what you think is worthy of your work and of course the makeup you use as well. I personally acknowledge the fact that the country is suffering crazy inflation right now, so prices should be reasonable for the majority of clients.
You should also ask around and find out what’s the average of your particular niche clients are paying other makeup artists. If you find that number suits the quality of your work and effort you put in then use it and get a sense of how you feel your clients react to it. If you set your price too low, you’ll be giving your clients a sense that you’re not as professional or your makeup suffers quality. If you overcharge you’ll find you won’t be getting as much clientele as you wish you can because after all, you need to build a name for yourself first so people can trust they will be getting their money’s worth.
I set my prices by placing myself in my clients’ shoes ( thinking if I were in her place, would I be able to afford these prices or not) and I just set the price from there.

What are all the ways I can use makeup to make a living? ( makeup artist, working with models, photoshoots, giving personal makeup courses)

Being a makeup artist can open up a lot of work opportunities, more than people would think.
  • Photoshoots for brands and models
  • Bridal, engagement, prom and soiree makeup
  • Personal makeup courses (for those wanting to learn how to apply their own makeup)
  • Courses for other makeup artists
  • Youtube tutorials (yes, you can make money from youtube videos)
I know getting started as a makeup artist can be hard, but I promise you it’s definitely worth it. You get to create such beautiful breathtaking moments with people. Your art will be in pictures forever, just like paintings if you think about it! I’m friends with almost all my clients! That’s how much I love my job if you always work passionately with your heart and give it you’re all. You can’t go wrong.