Zooba and UpFuse have come together to create one of our favorite green collaborations of the year. Upfuse, a social enterprise that reuses recycled plastic and goods from Cairo to create eye-grabbing ‘upcycled’ bags and accessory cases, have teamed up with Zooba, a modern Egyptian street food restaurant located all over Cairo.If you are trying to live an eco-friendly life and at the same time fashion is your thing, then you are going to love the everyday bag that loves and respects Earth and people by Zooba and Upfuse.

In a creative effort to reduce the exaggerated amount of plastic bags used by Egyptians, they have designed a bag – and not just any bag – it’s both a backpack and a tote bag at the same time!

The bags are created using 30 recycled plastic bags and are being sold for 250 EGP. You can find them in Zooba City Stars, Zamalek and soon will be released in Maadi. This is definitely this season’s ‘IT’ bag, for all those who want to become a little bit more eco-friendly.

The bags come in four designs, each with a different slogan:

  1. “كفاية زبالة”
  2. “أنا بحب البيئة”
  3. “عشان_شوارعنا”
  4. “Don’t be trashy recycle”

“Get your everyday bag that loves and respects Earth and people, made of up cycled plastic bags. Designed and produced in Cairo, Egypt now at Zooba.”

To learn more about the campaign, watch the video below: